About

Sonia is a seasoned professional working in visual merchandising and marketing, boasting a career enriched with experiences at renowned brands including Diesel, Adidas, Mackage, Saks Fifth Avenue, and Canopy Growth. With a keen eye for visual aesthetics and a strategic mindset, she has demonstrated a remarkable proficiency in crafting and executing innovative visual merchandising strategies and experiences.

Her passion for creating unique and memorable customer experiences has been a driving force in elevating the visual identity of the brands she has worked with. She has a track record of utilizing data to make informed decisions, ensuring that visual merchandising initiatives align seamlessly with business goals and customer preferences. With a diverse background spanning apparel and cannabis industries, Sonia brings a wealth of cross-industry knowledge to her roles, contributing to her adaptability and innovative thinking.

In the ever-evolving landscape of retail, Sonia stands out as a forward-thinking professional who goes beyond traditional approaches. Her commitment to revolutionizing retail environments with technology sets her apart, showcasing a dedication to staying at the forefront of industry trends. This forward-thinking approach has not only enhanced the customer experience but driven sales and awareness.

Her leadership shines through her ability to lead successful teams, fostering a creative and collaborative environment. Her ability to understand and connect with both her team and customers has contributed to a positive work culture and enhanced customer satisfaction. She is adept at building successful relationships internally and externally, contributing to her success.

She is a trailblazer in the field of visual merchandising, recognized for her expertise in strategy, team leadership, technological innovation, and her commitment to creating unparalleled customer experiences. Her career journey reflects a passionate, forward-thinking, and emotionally intelligent leader who is not afraid to take chances and think outside the box.